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StoryTelling
storytelling techniques
1
As
Access
1
As
Access

Some of the best narratives come from an unfiltered look behind the curtain.

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2
In
Incongruent
2
In
Incongruent

To see or read something that appears out of place grabs attention. The mind strives to reconcile, “what the hell?”

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3
Fa
Failure
3
Fa
Failure

No failure, no drama. Virtually all movies and novels depict something going awry.

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4
Cv
Conversational
4
Cv
Conversational

Talk and write like a real human being. You can do it!

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5
AC
Atomized Content
5
AC
Atomized Content

Packaging bite-­size chunks of a story often resonate with journalists.

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6
Ow
Outward
6
Ow
Outward

The opposite of “Me, me, me … and here’s a little more on me.”

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7
Sm
Sausage Making
7
Sm
Sausage Making

Sometimes, a backstory on how something happens is more interesting than the core narrative.

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8
Qa
Quantification
8
Qa
Quantification

Everyone likes to keep score. Numbers can bring shape to the intangible.

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9
Op
Opinion
9
Op
Opinion

Nothing bores like the middle of the road, often viewed by execs as a safe harbor. Have a take.

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10
Wo
Words
10
Wo
Words

Words matter. A single word amidst a vanilla page can jar the senses.

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12
Cx
Context
13
Co
Contrast
13
Co
Contrast

Comparisons – like the difference between “what was” and “what is” – can help the audience ascertain significance.

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14
Vi
Visual
14
Vi
Visual

Even if a picture isn’t worth 1,000 words, visuals accentuate storytelling.

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15
Hu
Humanity
15
Hu
Humanity

Faces dominate the covers of business magazines for a reason. Cultivate human touch points in your storytelling.

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16
An
anecdote
16
An
Anecdote

Underutilized in business communications, the anecdote brings realness and entertainment value to the story.

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17
Le
Levity
17
Le
Levity

Considered the killer app in business storytelling, the mere cracking of a smile is a win.

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18
Dr
Drama
18
Dr
Drama

Business storytelling with an entertainment dimension stands out. Enter drama, stage left.

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19
Pr
Protagonist
19
Pr
Protagonist

Transform an executive into a hero, and you’ve got the makings of a happy ending (and a brand-­building moment).

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20
Ba
Barrier
20
Ba
Barrier

Here’s one surefire way to cultivate drama: Communicate a barrier and tease out the journey of overcoming that barrier.

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21
Vo
Voice
21
Vo
Voice

A distinctive voice can elevate a business story, whether that comes from the company or an individual.

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